Pay Per Head service providers are everywhere these days and there is a good reason for this; bookies want to make more and lessen their workload. For the bookie, the busy season is now. September through March is the busy season in the sportsbook industry and much like the retail industry, the gambling business takes in the large share of their income during the busy season. The NFL is underway, NCAA College Football, the NHL preseason is in full swing and all of the basketball leagues will be underway within the next month to two. There is certainly a lot at stake to say the least and for the bookie, every penny counts.
Is it Time to Change Your Pay Per Head Provider?
The idea behind a bookie business is to make money and in order to make money, the business must be run well… like a business. Forget the old ways of doing business, the old antiquated ways of meeting up with a bunch of buddies in the local watering hole and giving them a spread on a few games, giving half of them credit and never seeing payment! Look, those days are gone, over, dead! The local bookie must be a savvy business planner and must know at all times what is being spent, what is coming in, as well as a great, risk-management-accessor.
Choosing to be a bookie can be a rewarding occupation as well as a daunting task. Why? Why is it daunting and why must a bookie be dialed into all of the things described above? One reason, one simple answer exists’; gamblers are smart and they shop around. You may think they are loyal to you but they are loyal to the bottom line. Just like you, they want to make money and they will go where they can find the best lines and odds, they shop around. You must be prepared to keep your clients. Don’t give them an excuse to shop around.
Having a quality Pay Per Head provider will allow you to keep your clients happy and allow you a nice lifestyle both financially and when it comes to balancing your workload. You must consider a fantastic, client driven, quality Pay Per Head provider.
Question: There are a ton of Pay Per Head Providers online, are they all the same?
Answer: Not even close! Don’t be fooled by a watered down product. Look, we all know that we can get a cheeseburger at McDonalds for $1.00 but is it the quality and goodness of a cheeseburger from 5 Guys? Of course, it isn’t.
Smart Bookies Use Multiple Pay Per Head Providers
Question: How do I know that I am getting my money’s worth and how do I know what price is right?
Answer: When you are hungry and, in a hurry, that McDonalds cheeseburger is a great deal and an even better bargain. We all spend money on something frivolous in order to get from one moment to the next. The problem with that cheeseburger from McDonalds is the very fact that you are hungry in an hour. This is how the Pay Per Head companies operate. The cheaper the price; more often than not, you will be hungry in a very short period of time. The quality is not the same.
What to look for in a great Pay Per Head:
Look for a provider that’s been around for 10, 15, or even 20 years. Find a company that has a great reputation. They may not be the cheapest or offer a bargain basement price, but then again, neither does 5 Guys! Find a company that offers you the bookie a fantastic user interface for both you and your clients, one that offers every sport that you can think of to bet on and every wagering option known to man for wagering on that sport. Gamblers love options, find a PPH that provides the options.
Adjusting Bookie Commission Rates with Pay Per Head
Find a PPH that is never down/offline… uptime is a big deal in this business and if your website is down guess what’s going to happen? That’s right, all that your client has to do is click the mouse and someone else is getting their money— YOUR MONEY! Find a PPH provider that offers the best online security available on the internet. There are no excuse when it comes to operating a safe and secure online business, never cut corners. Find a great PPH that does all of the heavy lifting for you with player and agent reports that can be pulled up daily or even up to the minute, a bet ticker and automatic bet slip grading. Who likes grading bet slips? Nobody!
The Bottom line is this, find a fantastic Pay Per Head company and one that will offer you a free trial. It’s your money, make it work for you.